CapitaLand and Shopee return with 11.11 campaign

The two companies continue to help digitalise SG's retail sector.

CapitaLand Investment and Shopee announced the launch of the second edition of the CapitaLand x Shopee 11.11 campaign on 19 October.

From 22 October to 11 November, $125,000 worth of ShopeePay Scan and Pay vouchers, Shopee vouchers, and eCapitaVoucher are up for grabs in the CapitaLand Lucky Prize game on the Shopee Singapore app. The vouchers can be redeemed at eight CapitaLand malls, namely Bedok Mall, Bugis+, Bugis Junction, IMM, Funan, Plaza Singapura, Westgate and JCube.

CapitaLand Singapore and Malaysia Retail and Workspace CEO Chris Chong said, "Since the start of COVID-19, we have focused our efforts on creating omnichannel strategies that blend physical and online channels to support our retailers and engage shoppers in the new normal. We are pleased with the outcomes of last year’s campaign and are thrilled to extend our partnership with Shopee this year. This will allow us to enhance retailers' consumer outreach and further engage with their customers digitally while driving footfall to their physical stores through online marketing efforts."

Shopee Chief Commercial Officer Zhou Junjie added, "Shopee has always been passionate about empowering our sellers and brand partners to unlock the full potential of e-commerce to succeed in today's digital economy. Through this omnichannel integration, we hope to help retailers deepen engagement with new customers, through an exciting and rewarding experience. Following the success of last year's CapitaLand x Shopee 11.11 campaign, we are excited to join hands with CapitaLand once again to support even more retailers under CapitaLand’s network by digitalising the shopping experience."

As part of Shopee's continual effort to help stores digitalise by providing a more seamless payment option for users, over 880 brand outlets across 20 CapitaLand malls have since adopted the use of ShopeePay, Shopee's digital wallet service.

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