CapitaLand Investment launches 2 initiatives under CapitaStar programme

One of the initiatives is geared at driving in-store shopping at CapitaLand properties.

CapitaLand Investment (CLI) has launched two initiatives under its CapitaStar rewards programme: CapitaStar For Business and a platform partnership with cashback app ShopBack.

The new initiatives are set to evolve CLI’s omnichannel strategy and grow its CapitaStar ecosystem.

Through the CapitaStar For Business, CLI will offer a suite of digital solutions for retailers wanting to reach out to reward their stakeholders and cultivate consumer loyalty. The paid subscription series will be open to retailers operating in CapitaLand properties and beyond.

Retailers using the service can issue STAR$® to their customers, and run targeted promotions supported by data insights through the CapitaStar app.

Meanwhile, CLI will onboard its retail tenants to the ShopBack platform to drive in-store spending at CapitaLand properties.

Tenants who will sign up with the rewards platform are expected to benefit from online and offline marketing campaigns co-created by CapitaStar and ShopBack.

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omnichannel strategy

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