Why Apple could be the main culprit behind Hi-P's profit warning

Orders for iPhone 5c declined.

According to OSK, Hi-P released negative profit guidance last Friday, citing a drop in orders from one of its existing customers, which OSK believes may be Apple.

Production orders for iPhone 5c have been cut following its disappointing debut.

OSK said, "we slash our FY13 and FY14 estimates by 47% and 40% respectively."

Here's more:

Negative profit guidance. In its recent 2QFY13 results, Hi-P’s management guided for better 3QFY13 and 2HFY13 numbers a y-o-y and h-o-h basis respectively. However, it now expects the company’s 3QFY13 net profit to be similar to 3QFY12’s SGD3.0m, owing to an inventory provision of around SGD4.4m. It is also projecting its 2HFY13 net profit would be lower than that of 1HFY13.

Orders from Apple decline. Hi-P explained that the SGD4.4m inventory provision was due to a drop in orders from one of its existing customers, which we believe may be Apple.

According to our channel checks in Taiwan, Apple has cut its year-end orders for iPhone 5c with contract manufacturers such as Hon Hai Precision Industry Co Ltd (2317, NR) and Pegatron Corp (4938, NR) in view of weaker-than-expected demand. As we had previously pointed out, since Hi-P is largely involved in the production of the iPhone 5c rather than 5s, the group’s performance will be significantly affected.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia