Adoption rate of Singapore's tiered data predicted to soar quickly

It may even beat Korean telcos' 37% rate.

CIMB analysts think Singapore telcos’ ARPUs will be lifted by the rising take-up of tiered data plans, similar to the Korean telcos.

Here's more from CIMB:

The ARPUs of the Korean telcos have risen by 5-28% since tiered data was introduced, which coincided with the launch of LTE.

Adoption rates have soared to 37% in 1Q13from 7% in 1Q12. Similar to Singapore, Korean telcos used to offer unlimited data, which made it difficult to monetise rising data usage.

We think the adoption rate of Singapore’s tiered data will rise at a similar, if not, higher clip. Already, adoption of tiered data was 21% of M1’s postpaid customers, 23% of Singtel’s and 24% of Starhub’s in 1Q13, six months after their launch.

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