Here's a glimpse of SingTel's upcoming software for SME market

Will it contribute much to group's profit?

According to Macquarie Research, it recently made a follow-up visit to SingTel’s Business Solutions Centre, where the telco firm revealed further progress in the development of new products and services.

An area of focus on this trip was products and applications for the SME market, which Macquarie believes will increase SingTel’s attractiveness to customers, even as domestic peers gain access to these customers via the NG NBN (next generation national broadband network).

Here's more from Macquarie Research:

We were shown a number of new software as a service (SAAS) products aimed at increasing the stickiness of SME customers while aiding the SME’s own cost efficiency.

While still relatively small in its contribution to group earnings, we believe it is these value added services that will ultimately differentiate SingTel from its peers.

In many instances SingTel has worked together with software and solution providers to customise products for SMEs in Singapore.

An example of this is its One Office product, which is essentially a suite of apps from Google customised for Singapore SMEs. SingTel typically enters into revenue share agreements on these projects.

SingTel is also working closely with various government institutions to develop solutions in areas such as health and education. These projects are medium- to long-term, which, as they get implemented, will first show up as systems integration type jobs for NCS before generating longer term service revenues for the management of the services as well as the provision of the infrastructure required to run them. In some instances this is already showing up in SingTel’s revenues

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia