The next frontier: SingTel eyes big data analytics expansion

Allots $2b into digital life investments.

SingTel appears to be gunning for big data analytics expansion, after allotting a hefty $2b for Group Digital Life investments.

A report by Maybank Kim Eng revealed that the bulk of this allocation remains unutilized, and that SingTel may well spend it in Big Data analytics.

According to the report, “We think it likely that the next investment will be in the big data analytics space, given that SingTel has already acquired capability in mobile advertising (via Amobee, for which they paid USD321m in 2012) and mobile video (via Vuclip, the world’s largest mobile video company).”

Here’s more:

The capability to analyse big data will allow SingTel to offer marketing organizations valuable information such as footfall patterns and profiles of crowds for specific locations, and insights on location patterns and consumption behaviours of specific population segments.

SingTel believes the conclusions and insights that can be drawn will be extremely valuable to organizations that want to maximise their marketing spend.

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia