StarHub launches NFC transit SIM for contactless payment

It’s waiving the $5 EZ-Link purse fee, too.

StarHub has announced it is also launching near field communication (NFC) transit SIM cards that will allow equip subscribers’ mobile devices with fare payment capabilities.

Starting 2 April, StarHub customers can purchase the new NFC transit SIM at any StarHub outlet.

StarHub notes its NFC transit SIM costs the same as a regular SIM. A new $37.45 SIM costs a one-time fee of $37.45, while a SIM replacement costs $26.75.

As a launch promotion, the telco company is waiving the NFC EZ-Link purse fee of $5 until further notice.

"This development is a step in the right direction towards stimulating digital commerce growth in Singapore,” commented Yeong Mun-Ling, Head of Business Strategy, StarHub.

“Our world is becoming increasingly digital, and we are looking forward to meeting the needs of our mobile customers, who want to do more with their smartphones,” she added.

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia