StarHub turns to data sales for growth

The mobile market is getting squeezed with TPG's entry.

Bloomberg Technology reported that StarHub Ltd. is seeking growth beyond the consumer market as it faces the biggest shake up in Singapore’s phone industry since it started almost two decades ago, Its strategy: providing more data analytics to corporate clients.

Corporate customers accounted for 42% of StarHub’s revenue last year, more than double from eight years ago, according to the company. The segment’s revenue grew at a compound annual rate of about 5% to 6% over the last six years, in contrast to slight negative growth in the consumer business. Tan expects growth in the corporate segment to accelerate, but declined to give a forecast for its revenue contributions.

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