Why M1 isn't likely to gain much from its internet TV service rollout

MiBox is worth $8 a month.

According to OCBC, M1 Ltd has announced its own Internet TV service – MiBox, which offers video-ondemand entertainment and educational titles, games, e-books and apps.

Priced at just S$8/month with a 2-year contract for M1 fibre customers (S$12/month for non-M1 subscribers), customers will have access to MiBox’s library of 18k video-on-demand titles, 116 TV channels, 1.2k e-books and 370 apps.

Here's more from OCBC:

In addition, there is also an extensive selection of chargeable premium video-on-demand, e-learning titles and apps.

According to M1, the service offers a new TV experience for everyone, from students to working adults to homemakers to retirees. However, given M1’s small fibre customer base and its relatively new presence in a pretty saturated Pay TV market, we do not expect to see any major impact on earnings.

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