This is why Singtel's CEO is scared of a fourth telco

Extremely low prices will ruin the industry.

Singtel's big boss voiced fears that allowing a fourth telco into Singapore's mobile market will hurt the already-saturated industry, according to a report by Bloomberg.

Chua Sock Koong, Singtel's CEO, is worried that a fourth player will focus too much on price, which will in turn push incuments to slah prices aggressively.

“The only way that they can gain customers will be by way of reducing prices,” Chua Sock Koong said in a Bloomberg Television interview on Friday. “The existing operators would look at how best to respond. Clearly just leading prices down, it’s not good for the sustainability of the industry.”

Read the full report here.

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia