Why StarHub isn't panicking about clients switching to SingTel

Amidst the BPL broadcasting spat.

According to CIMB, the Media Development Authority’s (MDA) recent ruling to SingTel to cross-carry the Barclays Premier League (BPL) 2013-16 seasons should ease competitive pressures a little.

This is because StarHub’s TV subscribers can now subscribe to BPL directly from SingTel without having to sign up with SingTel for pay-TV services.

Here's more from CIMB:

This reduces the likelihood of StarHub’s customers exiting for SingTel, which has broadened its content offerings.

StarHub is making preparations for the cross-carriage of BPL from SingTel. This is despite SingTel’s appeal against the MDA’s ruling. SingTel has also asked the Minister for Communications and Information for a stay of execution on the MDA's decision, pending the outcome of its appeal.

While StarHub would not comment on the likely outcome, the Minister had never overruled the MDA in the past.

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia