Is the worst over for StarHub’s broadband?

The telco’s broadband business has seen better days.

Broadband is one of the main cornerstones of the telco’s business, and as it has dwindled for the past quarters, StarHub is itching for the sector to revert to its former glory.

According to analysts from UOB Kay Hian, StarHub’s broadband woes seem to be finally over as it added 3,000 residential broadband subscribers in 3Q.

“ARPU for broadband has also improved by S$1 qoq to S$34 as customers migrated to higher speed plans. This is the third quarter of sequential revenue growth for residential broadband,” UOB Kay Hian said.

Meanwhile, StarHub has also maintained growth momentum in post-paid mobile, growing by 3.5%, but earnings from prepaid contracted by 17.7%.

“StarHub added 7,000 post-paid subscribers and post-paid ARPU increased by S$1 qoq to S$71. The pre-paid subscriber base contracted 7.8% yoy due to the new regulation that limits the number of SIM cards registered under each individual from previous 10 to the current three,” UOB Kay Hian said.

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