Joint funding to support startup innovation for MRT optimisation launched

The funding is around $500,000.

Enterprise Singapore (EnterpriseSG) and Stellar Lifestyle, business arm of SMRT Corporation, launched a joint funding partnership worth $500,000 to back startup innovation within the Mass Rapid Transit (MRT) network.

In a statement, the partnership focuses on practical solutions that can be deployed at stations such as improving profitability, optimising customer data analytics, helping MRT tenants cut operational costs, and enforce sustainable practices.

The partnership is part of Stellar Lifestyle’s plan to create an ecosystem of support between start-ups and Small and Medium Enterprises (SMEs).

Tony Heng, president of Stellar Lifestyle, said they will launch a living lab at the Esplanade MRT Station to validate solutions on startups.

“Co-locating the start-ups within our MRT network will help them better understand the unique transit environment, as they help our tenants who are mostly SMEs, become more resilient in today’s highly disrupted industries,” said Heng.

Follow the link for more news on

transportation

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia