Keppel Logistics forms UrbanFox brand

It invested $20m in omnichannel logistics and channel management solutions.

Keppel Logistics launched UrbanFox, an omnichannel logistics and channel management solutions brand.

According to a press release, UrbanFox will be investing up to $20m over the next two years to scale up its omnichannel logistics and channel management capabilities, including automation and software development.

It will offer e-commerce channel management, warehousing, and inventory management.

Keppel Logistics said the creation of UrbanFox comes on the back of the acquisition of a majority stake in Courex Pte Ltd (Courex) in 2016.

Courex is a B2C (business to consumer) last-mile fulfilment start-up using a crowdsourcing model for deliveries and a cloud-based platform for logistics management.

Brands will be able to list their products on online marketplaces or launch their own website with UrbanFox whilst maintaining a centralised platform to manage their content. They will also have options for storage options and deliveries.

An accompanying delivery fleet will comprise of a hybrid of a fixed-fleet as well as crowdsourced drivers.

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