SBR Technology Excellence Awards 2023 Winner: FrieslandCampina AMEA Pte Ltd

FrieslandCampina AMEA Pte Ltd wins in the AI-Consumer Products (Non-Durables) category at the SBR Technology Excellence Awards 2023.

Listen as Pasu Cheung, Head of CRM, as he delves further into the importance of leveraging AI in its chatbot as part of customer experience initiatives. He emphasises that it helps them expand Friso Chatbot's capabilities beyond customer service. Personalisation also played a crucial role in offering tailored content to the right audience at the right time. He also shares that the challenges faced included integrating new technology with existing CRM tools, structuring data to support personalisation, and language support. Lastly, FrieslandCampina looks forward to optimising data integration and achieving future milestones.

Learn more about them: FrieslandCampina wins Singapore Technology Excellence Award for its AI, chatbot integration

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