ThirdHome brings home-swapping model to affluent Singaporeans

Preference for flexibility drives home-swapping demand among younger buyers.

ThirdHome, a global home exchange platform, is introducing home swapping to affluent Singaporeans as an alternative to traditional second-home ownership, tapping into the rising demand for more flexible luxury real estate options.

“The home swapping, home sharing model is quite new in the Southeast Asia region. It's a lot more evolved, a lot more mature in other parts of the world, but it's starting to get adopted," Giles told Real Estate Asia at the sidelines of the Global Property Expo held in Singapore from 18 to 20 July.

"It's starting to get additional participation, and therefore, we want to be here as that growth curve increases so that we can welcome more members to the club,” he added.

ThirdHome is eyeing Southeast Asia, especially Singapore, as a key market for future growth, said Adams.

"We understand that a lot of affluent Singaporeans have bought homes throughout this region, predominantly in Vietnam, Japan and Thailand, and therefore we're hoping to encourage more of those owners to become members of the club,” Adams said.

Home-swapping is gaining traction as younger generations seek more flexible ownership models, Adams said.

“Generation Z is looking more about the here and now. The affluent ones have the ability and have the time and the flexibility to work across jurisdictions, across countries, across continents, which means that that has driven second home growth,” he added.

Follow the link for more news on

Residential Property

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia