SIA's new premium economy class now open for booking

It will initially be launched on flights to Sydney.

Singapore Airlines' newest Premium Economy cabins were officially opened for booking today.

From August 9, passengers on select flights from Singapore to Sydney can experience the new cabin class. The new cabins will subsequently be introduced on 19 Airbus A380s, 19 Boeing 777-300ERs, in addition to the future fleet of twenty Airbus A350s.

SIA's total investment for the Premium Economy Class seats is estimated at $108m (US$80m).

Premium Economy Class will be progressively introduced to other sectors, including Beijing, Delhi, Hong Kong, Frankfurt, London, Mumbai, New York, Shanghai, Tokyo, and Zurich in the latter part of 2015 and early 2016.

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia