SIA launches app for improved customer support

It will improve customer booking and check-in transactions by 60%.

Singapore Airlines (SIA) has launched a new mobile application that will reportedly improve customer booking and check-in transaction processes by 60%.

The app aims to introduce several new features including the search function “Capture and Discover”, which will use speech and image recognition to identify user intent and match them to a destination; a translation assistant aimed for overseas travellers; and the “Measure Baggage” function that will help users determine if the size of their bag is within cabin limitations.

SIA also announced that real-time information such as boarding gate details, destination’s weather and currency, and baggage belt data for Singapore-bound flights, are added to the “My Trips” function. Users will also have access to the e-magazine and newspaper content based on their KrisFlyer membership tier.

Android users will be allowed to start downloading the app between July to September whilst the app will be available in the iOS App Store starting in September.

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