Frasers Hospitality unveiled its first hotel residence

Occupancy rate already 80% since 2012 soft opening.

In a release, Frasers Hospitality Pte Ltd (Frasers) marked the Grand Opening of its first hotel residence Capri by Fraser, Changi City/Singapore yesterday with the unveiling of plans to take the Capri by Fraser brand into the global marketplace, following its successful brand launch in May 2012.

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This includes the opening of two more Capri by Fraser properties this year, the 126-apartment Capri by Fraser, Ho Chi Minh City in March 2013 and the 240-apartment Capri by Fraser, Kuala Lumpur in November 2013. The Group is also in the process of finalising plans for more Capri by Fraser properties in Asia Pacific and Europe.

Created by Frasers to meet the evolving needs of e-generation business travellers, the new urban-inspired hotel residence brand concept Capri by Fraser, is attracting strong market interest with its first property in Singapore enjoying a steady average occupancy of more than 80 per cent since it soft opened in September 2012.

Bolstered by its strategic location in one of Singapore’s robust business districts, within close proximity to the Singapore EXPO Convention and Exhibition Centre, Capri by Fraser, Changi City/Singapore has been attracting strong corporate and MICE clientele from surrounding companies ranging from financial, logistics, information technology, telecommunication, FMCG to airline industries.

Stays have averaged between three to five nights, with long stay bookings of over several weeks. Capri by Fraser Changi City/Singapore also scored an early coup of becoming the officialhotel of the inaugural Korean Ladies Professional Golf Association (KLPGA) tournament in Singapore, within only two months of its soft opening.

Speaking at the Grand Opening of Capri by Fraser, Changi City/Singapore, Mr Choe Peng Sum, Chief Executive Officer of Frasers Hospitality Pte Ltd, said: “The positive international response that Capri by Fraser has generated within a relatively short span of time is a strong indication that there is a demand for a hotel residence brand that is well positioned to meet the 24x7 work-life balance needs of the rapidly growing e generation market sector.

We are very excited with this response and it is very much our plan to explore the growth potential of this brand internationally throughout Asia and beyond.”

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