Hitachi's new Singapore subsidiary to lead regional operations

It will lead other Southeast Asian subsidiaries in an overhauled management structure.

The organizational shake-up is designed to make it nimbler in decision making and customer servicing, Hitachi said in a release.

To be named Hitachi Plant Technologies (Asia) Pte. Ltd. and established this December 2011, the Singapore subsidiary will oversee operations of six local subsidiaries in Singapore, Philippines, Malaysia, Thailand, Indonesia and Vietnam.

The latter three subsidiaries will still be established in February 2012.

"These local subsidiaries are being launched to speed up decision-making and create a system to clarify responsibilities. The aim is also to develop business activity firmly rooted in the region. Supervisory control of region-wide operations will be assigned to Hitachi Plant Technologies (Asia) Pte. Ltd. to provide management support in areas such as marketing, sales, technology, and procurement. This arrangement is also expected to enable efficient allocation and utilization of management resources and to strengthen global recruitment of human resources, training and corporate governance,"

A new India subsidiary was also created, independent of the Singapore subsidiary-led cluster.

"Hitachi Plant Technologies made the decision to establish the subsidiaries in Southeast Asia and India in order to respond to regional market trends and meet the needs of customers in the region. Hitachi Plant Technologies expects these autonomous diversified operations with close ties in their localities will accelerate the strategic growth for forming group companies to generate stable high profits," the company added.

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia