Chart of the day: Nearly half of e-commerce traffic comes from unpaid searches

This is followed by direct landings at 39.5%.

This chart from iPrice shows that the majority of the traffic of Singapore’s e-commerce websites come from organic, unpaid searches at 44.4%. This was followed by URL-based, direct landings on the websites at 39.5%.

Meanwhile, 5.1% of the traffic were from paid searches, whilst social traffic accounted for 4.6%.

A report by iPrice revealed that Lazada registered as the most used e-commerce platform in Singapore with a web traffic of eight million visitors in 2019. This was followed by Qoo10, and Shopee, with seven million and four million visitors, respectively.

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia