Cost of living is top social concern for 65% of locals: report

About 68% flag food and transport affordability as a key national issue.

Cost of living emerged as the top concern amongst Singaporeans, with 65% identifying it as a major social issue, according to a Milieu study.

When asked about issues they face specifically, 68% cited the affordability of groceries, food, and transportation as a key national concern.

Job opportunities and employment ranked as another issue, cited by 43% of respondents.

By comparison, 11% pointed to the integrity and accountability of government as a key national issue.

Less than half, or 41%, said the country was moving in the right direction on issues that matter most to them.

The Milieu study surveyed 3,000 consumers across six Southeast Asian markets, including 500 respondents in Singapore. Fieldwork was conducted from 23 to 30 July.

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