Major supermarkets to pilot unit pricing in Singapore this year

It aims to help consumers compare prices and make informed choices.

Major supermarkets in Singapore will begin displaying unit prices for selected grocery items later this year.

The pilot programme, led by the Consumers Association of Singapore (CASE) and the Competition and Consumer Commission of Singapore (CCCS), aims to help consumers make clearer price comparisons.

The initiative, which will roll out later this year, involves major supermarket chains including NTUC FairPrice, Cold Storage, Giant, Sheng Siong, and Prime Supermarket. Selected outlets across the island will begin displaying unit prices — such as cost per litre or per kilogram — alongside the standard selling price for a range of everyday groceries.

The move aims to help consumers make more informed purchasing decisions by providing greater price transparency across different brands and packaging sizes. Key product categories in the pilot will include staples like rice, meat, eggs, cooking oils, fruits, and vegetables.

CCCS will also conduct a market survey during the pilot to gather feedback on the clarity and usefulness of the unit price displays. Insights from consumers will help improve the system before any wider implementation

“Unit pricing helps consumers see through pricing gimmicks quickly and easily,” said CASE President Melvin Yong. “It is also a useful tool to address shrinkflation.”

Alvin Koh, chief executive of CCCS, added, “Unit pricing can help consumers choose products that provide better value for money, and in turn encourage businesses to compete in offering better prices to consumers.”

The pilot will help customers make informed decisions and get better value, said FairPrice Group CEO Vipul Chawla.

Additionally, Sheng Siong CEO Lim Hock Chee added that unit pricing promotes transparency and helps customers stretch their dollars.

A NOTE FROM SINGAPORE BUSINESS REVIEW

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia