Pricing and pent-up demand drive Thomson Reserve’s strong launch

Over 90% of the units were sold.

Thomson Reserve’s strong launch weekend reflects resilient demand for well-located new homes priced in line with market conditions, according to property analysts.

The 1,268-unit project by UOL Group and CapitaLand Development sold 1,143 units, or over 90%, at an average of $2,900 psf.

Kelvin Fong, CEO of PropNex, said the result is particularly notable given the project’s size and comes against a quieter launch pipeline in the third quarter of 2026.

Thomson Reserve recorded the highest launch weekend sales by units amongst projects launched this year, ahead of the 853 units sold at Tengah Garden Residences in April. It also surpassed ParkTown Residence, which sold 1,041 units at its launch in February 2025.

Mark Yip, CEO of Huttons Asia, said it may be the best-selling project in the Rest of Central Region (RCR) and the best-selling mega project above 1,000 units ever, both in percentage terms and in number of units sold.

The project is also the third project by UOL and CapitaLand Development to achieve such a high sell-out rate at launch, after ParkTown Residence at 87.3% and Skye at Holland at 98.8%.

Fong pointed to pent-up demand as one driver. Thomson Reserve is the first mega-project launch in over a year and the first major residential launch in District 20 since Jadescape in September 2018.

“Coupled with the limited supply of new Rest of Central Region (RCR) launches in 2026, this may have contributed to pent-up demand for new homes in the neighbourhood and the broader region,” Fong said.

Pricing was another factor. Prices start at $1.544m for two-bedroom units and $2.503m for three-bedroom units. Fong noted the average price compares with $3,036 psf at Promenade Peak and $3,067 psf at Zyon Grand, based on URA caveat data up to 25 October 2026.

With land rates rising in recent Government Land Sale tenders, including a Lorong Puntong site that fetched more than $1,600 psf ppr, buyers may have seen the launch as an opportunity to enter the market sooner rather than later.

“The level of interest is a strong endorsement of the attractive prices for Thomson Reserve,” Yip said, adding that the pricing left “something on the table for buyers.”

Yip said the sales also showed the depth of wealth and liquidity among buyers. A total of 215 units were sold through multiple purchases as extended families bought together to live in the area.

Huttons estimates around 70% of buyers have a private address and 30% an HDB address, with most living in Districts 20 and 19. Owner-occupiers made up about 90%. Buyers who missed out on their preferred units drove an estimated 30 additional sales at other projects islandwide.

Looking ahead, Fong said Thomson Reserve, as the last major launch scheduled for 2026, offers a good sense of demand heading into the new year.

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