COTD: Nearly three in four consumers open to using AI in shopping

69% plan to use AI for price comparison.

Nearly three in four (74%) consumers are open to using artificial intelligence tools to help in their shopping this season, according to an Integral Ad Science report.

The report found that 69% plan to use AI for price comparison, followed by gift ideas (57%), personalised recommendations (53%), review summaries (45%), and chatbots (36%).

Moreover, 77% of consumers say that online advertising is important in discovering new products and promotions.

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