Franke opens Singapore flagship as New A Line platform debuts

The Tai Seng facility joins other major locations in Tokyo, Sydney, and Shanghai.

Franke Coffee Systems has launched its Southeast Asia flagship showroom in Singapore, establishing the city as the centre for its regional expansion and launch of the ‘New A Line’ platform.

Located at Tai Seng Exchange, the showroom complements existing locations in Tokyo, Sydney, Melbourne, Shanghai and Delhi, said Stefan Niederberger, Vice President Asia Pacific, Franke Coffee Systems.

The new space is designed for partners and customers to see the products in use, participate in training, and learn how the New A Line can support business growth across diverse market segments, Niederberger added.

The New A Line debuts with the A600 and A800, supporting a range of configurations and beverage choices, including dairy and plant-based options.

Following its launch, the platform will be rolled out across individual markets through local partner initiatives, customer activations and trade shows.

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