Singapore outperforms omnichannel spending in Southeast Asia

The market’s omnichannel spending accounted for 57.6% of retail spend in 2022.

The retail industry in Singapore was quick to recover from the impacts of 2020 and is seen to continue growth out to 2026, a GlobalData study showed.

It will continue to improve due to the return of aviation and tourism and other major events such as the F1 Grand Prix.

Meanwhile, the study also found that online penetration in Singapore has more than doubled over the past seven years, rising 6.1 percentage points between 2015 and 2022, and is higher than in other Southeast Asian countries.

Singapore also dominates when it comes to online and offline channel integration, with omnichannel accounting for 57.6% of spend in 2022.

“This is supported by the easy accessibility of both online and offline channels; the country has high internet penetration, and its population is concentrated in urban areas,” read the study.

Follow the link for more news on

GlobalData

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia