SkillsFuture providers barred from using third-party marketers

Third parties cannot contact learners or access their data.

Registered training providers (RTPs) under SkillsFuture Singapore (SSG) will no longer be allowed to use third parties to promote, advertise, or market their courses directly to learners from 1 December 2025.

Under the new regulation, third parties are prohibited from contacting learners or accessing learner data for marketing purposes, or making any representations on behalf of RTPs.

This includes face-to-face outreach to individuals or companies, contacting learners through phone calls, messaging apps such as WhatsApp and Telegram, or running campaigns on social media.

It also covers making representations about courses online, in print, or in person.

SSG said the move addresses reports of misleading marketing practices, including agents offering rewards for sign-ups and encouraging learners to join courses they are not qualified for.

RTPs must now rely on in-house marketing. Working with designated intermediaries, like SkillsFuture Queen Bees or Skills Development Partners, is still allowed.

Any other third-party marketing requires SSG approval.

The new rules take effect on 1 December 2025, giving RTPs time to adjust their marketing arrangements in compliance with the regulation.

A NOTE FROM SINGAPORE BUSINESS REVIEW

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia