Chart of the Day: This graph shows Singaporeans' biggest fears about aging

Almost 60% are worried over medical costs.

According to a recent Nielsen survey, the top three concerns that Singaporean consumers fear about aging are: not having enough money for medical costs (58%), losing the ability to care for basic needs (57%) and losing physical agility (56%).

After retirement, more than three quarters of Singaporean respondents would like to focus on staying physically and mentally fit (77%) and spending time with their family (63%) and eating healthy (44%).

Here's more:

When asked if the respondents became too old to care for themselves and cannot live alone, what would be their most realistic living arrangements -; nearly two in five respondents in Singapore say that they plan to live at home with their spouse (38%) while 17 percent said that they will stay with their children, live in an assisted living facility (17%) or in a nursing home (16%). In other markets in Southeast Asia, more people plan to live with their children.

Advertising messaging is not resonating among more than half respondents in Singapore (55%) who say they don’t see ads that reflect older consumers. Substantial percentages of Singaporean respondents also find it difficult to navigate assistance from service-oriented industries like finance (46%), housing (45%), meal-delivery providers (42%), transportation (41%) and medical insurance (38%).

On the product front, more work is necessary to cater to seniors who often have special nutritional needs or dexterity limitations or desire smaller-sized food portion packaging. Almost half of respondents in Singapore say they cannot find foods that meet special nutritional diets (47%), more than four in 10 (45%) say it is difficult to find product labels that are easy to read and 41 percent have trouble locating packages that are easy to open.

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia