Creative Technology appoints new CEO

The leadership transition was formalised through internal promotion.

Creative Technology Ltd has appointed Sim Li Ern as chief executive officer effective on 5 January 2026, according to a filing.

Sim was most recently vice president of sales and marketing and has held senior regional leadership roles within the group across Asia over the past decade.

The company said the appointment completes its planned leadership transition and confirmed that there are no regulatory issues in relation to the role.

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