Everything you need to know about Singapore’s first property launch of the year

It sold more than 86% of its total units on launch weekend.

Singapore’s private residential market started on a high note as the first project launch of the year, The Orie, achieved an impressive take-up rate of 86% on its launch weekend.

Mark Yip, CEO of Huttons Asia, noted that the phenomenal sales momentum in November 2024 continued for the first two launches in 2025. This was a sharp contrast from a year ago.

Yip said that many buyers believed that The Orie was well-priced in the matured estate of Toa Payoh.

Ismail Gafoor, CEO of PropNex added that one of the project’s biggest draw was its location, being a few minutes walk to the Braddell MRT station and near amenities in Toa Payoh.

“Furthermore, there may also be some pent-up demand for new private homes in that area, as there have been no new condo launches in the vicinity since the 578-unit Gem Residences hit the market in 2016. It is also in a decent catchment area for HDB upgraders, possibly those residing in Toa Payoh and Bishan, two of the towns that tend to see HDB resale flats fetching high prices, including million-dollar resale flats,” Gafoor said.

Gafoor said the primary market will be livelier this year, mainly due to more new launches being lined up in 2025 however consumers remain price-sensitive and are selective, prioritising projects with strong location attributes.

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Huttons Asia

PropNex

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