Air-Conditioning Services SEO Case Study

SEO for an aircon and electrical services company in Singapore: 226% more organic traffic, quarter on quarter.

Air-Conditioning Services SEO Case Study
Project Overview
Industry
Others
Services
SEO, On-Page Optimisation, Local SEO, Conversion Tracking
Results at a Glance

What We Achieved

+226% Organic search sessions (Jul–Sep vs Apr–Jun 2026)
+161% Total website sessions
1,527 Organic sessions in Jul–Sep 2026
163 Tracked enquiries in Jul–Sep 2026
The Challenge

What Was the Problem?

A Singapore company offering air-conditioning servicing, repair, installation and electrical works was getting very little traffic from Google. Most of its customers search for an aircon technician when something goes wrong, so missing from search results meant missing jobs to competitors. It also had no reliable way to see how many enquiries the website produced.

Our Solution

How We Solved It

MediaPlus Digital focused on getting the site found for the services people search for, and on measuring the enquiries that followed.

• Restructured service pages around high-intent searches such as aircon servicing, repair and installation.
• Improved on-page SEO: titles, headings, internal links and clear service descriptions.
• Strengthened local relevance for Singapore searches.
• Set up enquiry tracking in GA4 for calls, WhatsApp and form submissions.
• Monitored rankings and traffic monthly and expanded content where demand was growing.

SEO Results

Organic Performance

+226% Organic search sessions
468 → 1,527 Organic sessions per quarter
123 Enquiries from organic search in Jul–Sep

Comparing July to September 2026 with April to June 2026 in GA4, organic search sessions grew from 468 to 1,527 and total sessions from 875 to 2,285. Enquiry tracking went live during this period; from July to September the site recorded 163 tracked enquiries, 123 of them from organic search.

Key Takeaways

What We Learned

  1. Match pages to how people search

    Customers search by the job they need done. Service pages built around those searches brought in visitors who were ready to book.

  2. Measure enquiries, not just traffic

    Tracking calls, WhatsApp and forms showed that organic search drives most of the site’s enquiries.

  3. SEO can move fast for under-served sites

    Starting from a low base, focused on-page work tripled organic traffic within one quarter.

Why MediaPlus

Why Businesses Choose Us

We are a Singapore digital agency focused on one thing: measurable growth for your business.

Proven, Measurable Results

Real growth backed by data, like the numbers you just read. See more in our case studies.

PSG-Supported Agency

Eligible SMEs can claim up to 50% of project cost through the PSG grant.

Full-Service Team

Web design, SEO, ads, and content under one roof, so your whole digital strategy stays joined up.

Transparent Reporting

Clear, jargon-free reporting tied to the metrics that matter: traffic, leads, and revenue.

Ready to Grow Your Business?

Tell us about your business and goals, and we’ll show you where the biggest opportunities are.

  • Free, no-obligation consultation
  • PSG grant up to 50% for eligible SMEs
  • We reply within 1 business day

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