SEO for an aircon and electrical services company in Singapore: 226% more organic traffic, quarter on quarter.
A Singapore company offering air-conditioning servicing, repair, installation and electrical works was getting very little traffic from Google. Most of its customers search for an aircon technician when something goes wrong, so missing from search results meant missing jobs to competitors. It also had no reliable way to see how many enquiries the website produced.
MediaPlus Digital focused on getting the site found for the services people search for, and on measuring the enquiries that followed.
• Restructured service pages around high-intent searches such as aircon servicing, repair and installation.
• Improved on-page SEO: titles, headings, internal links and clear service descriptions.
• Strengthened local relevance for Singapore searches.
• Set up enquiry tracking in GA4 for calls, WhatsApp and form submissions.
• Monitored rankings and traffic monthly and expanded content where demand was growing.
Comparing July to September 2026 with April to June 2026 in GA4, organic search sessions grew from 468 to 1,527 and total sessions from 875 to 2,285. Enquiry tracking went live during this period; from July to September the site recorded 163 tracked enquiries, 123 of them from organic search.
Match pages to how people search
Customers search by the job they need done. Service pages built around those searches brought in visitors who were ready to book.
Measure enquiries, not just traffic
Tracking calls, WhatsApp and forms showed that organic search drives most of the site’s enquiries.
SEO can move fast for under-served sites
Starting from a low base, focused on-page work tripled organic traffic within one quarter.
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