Catering Company SEO Case Study

SEO for a catering company in Singapore: monthly organic traffic more than tripled between May and September 2026.

Catering Company SEO Case Study
Project Overview
Industry
F & B
Services
SEO, On-Page Optimisation, Content, GA4 Tracking
Results at a Glance

What We Achieved

+245% Monthly organic search sessions (May vs Sep 2026)
+176% Monthly website sessions
7,800+ Organic search sessions in 6 months
52% Share of traffic from organic search in Sep
The Challenge

What Was the Problem?

A Singapore catering company launched a new website and started tracking it in GA4 in April 2026. Catering is a competitive search market: customers compare several caterers for corporate events, parties and buffets before they make an enquiry. The new site needed to start ranking for these searches quickly and become a steady source of visitors.

Our Solution

How We Solved It

MediaPlus Digital set up the new website to rank for the searches catering customers use.

• Built and optimised pages around menus, event types and catering services.
• Improved titles, headings and internal links so each page targets a clear search intent.
• Added helpful content that answers common questions customers ask before booking a caterer.
• Set up GA4 to track traffic and enquiries from launch.
• Reviewed performance monthly and expanded the pages that gained traction.

SEO Results

Organic Performance

643 → 2,220 Monthly organic sessions, May to Sep
+245% Organic search growth
7,800+ Organic sessions, Apr–Sep 2026

In GA4, organic search sessions grew every month from May to September 2026: 643, 1,142, 1,669, 2,013 and 2,220. Total monthly sessions grew from 1,552 to 4,288 over the same period. By September, organic search brought in about half of all website traffic.

Key Takeaways

What We Learned

  1. Start SEO at launch

    Building the site with search in mind from day one meant organic traffic grew every single month.

  2. Cover every way customers search

    Pages for each menu and event type matched the different searches people make when planning an event.

  3. Compounding growth

    Each month built on the last, taking organic search from a minor channel to half of all traffic.

Why MediaPlus

Why Businesses Choose Us

We are a Singapore digital agency focused on one thing: measurable growth for your business.

Proven, Measurable Results

Real growth backed by data, like the numbers you just read. See more in our case studies.

PSG-Supported Agency

Eligible SMEs can claim up to 50% of project cost through the PSG grant.

Full-Service Team

Web design, SEO, ads, and content under one roof, so your whole digital strategy stays joined up.

Transparent Reporting

Clear, jargon-free reporting tied to the metrics that matter: traffic, leads, and revenue.

Ready to Grow Your Business?

Tell us about your business and goals, and we’ll show you where the biggest opportunities are.

  • Free, no-obligation consultation
  • PSG grant up to 50% for eligible SMEs
  • We reply within 1 business day

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