Website Design
GEO / SEO
Ads
Website Design
GEO / SEO
Ads
SEO for a roofing contractor in Singapore: 63% more leads from organic search in six months.
A Singapore roofing contractor relies on homeowners and property managers finding it on Google when a roof leaks or needs replacing. The site was attracting visits, but not enough of them came from people searching for roofing services, and a lot of traffic did not turn into enquiries.
MediaPlus Digital focused SEO on the searches most likely to turn into roofing jobs.
• Optimised the main service pages for roofing, roof repair and roof leak searches in Singapore.
• Improved titles, headings and internal links so Google could understand each service clearly.
• Made enquiry options easy to find on every service page.
• Tracked calls, messages and form submissions as leads in GA4.
• Reviewed search performance regularly and refined pages that ranked but did not convert.
Comparing April to September 2026 with October 2025 to March 2026 in GA4, organic search sessions grew from 827 to 1,197 and organic leads from 114 to 186. Total website leads rose from 203 to 273, even though total sessions fell, so the site attracted fewer but better-qualified visitors.
Quality beats quantity
Total visits fell, yet leads rose by a third, because more visitors came from relevant searches.
Organic search is the main lead source
Organic search now brings in about two-thirds of all website leads.
Make enquiring easy
Clear contact options on every service page turned more of that organic traffic into enquiries.
MediaPlus is a full-service digital agency in Singapore. Here are six of the services we use to help businesses across every industry grow online.
Fast, mobile-first websites built to convert and rank, with clean structure that gives your site a strong technical foundation.
See web designShopify and WooCommerce online stores designed to showcase products and turn browsers into buyers.
Build your storeOngoing updates, security, backups, and performance care that keep your website fast, safe, and always online.
Keep your site healthyGet found in AI search and answer engines. We optimise your content so it surfaces in ChatGPT, Google AI Overviews, and beyond.
Discover AI SEOHigh-intent paid search campaigns that capture buyers the moment they are ready, complementing your organic growth.
Explore Google AdsTargeted Facebook, Instagram, and TikTok ad campaigns that build brand awareness and drive measurable demand.
Explore social adsWe are a Singapore digital agency focused on one thing: measurable growth for your business.
Real growth backed by data, like the numbers you just read. See more in our case studies.
Eligible SMEs can claim up to 50% of project cost through the PSG grant.
Web design, SEO, ads, and content under one roof, so your whole digital strategy stays joined up.
Clear, jargon-free reporting tied to the metrics that matter: traffic, leads, and revenue.
Tell us about your business and goals, and we’ll show you where the biggest opportunities are.
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