F&B Brand SEO Case Study

SEO for an F&B brand in Singapore: 58,000+ organic visits in six months and 21% quarter-on-quarter growth.

F&B Brand SEO Case Study
Project Overview
Industry
F & B
Services
SEO, On-Page Optimisation, Content
Results at a Glance

What We Achieved

58,000+ Organic search sessions (Apr–Sep 2026)
+21% Organic search sessions, Q3 vs Q2 2026
73% Share of website traffic from organic search
+20% Total website sessions, Q3 vs Q2
The Challenge

What Was the Problem?

A Singapore F&B brand wanted its website to attract diners and customers directly from Google, rather than relying on social media and third-party platforms. With strong competition in Singapore food searches, it needed consistent visibility for the dishes, products and occasions people search for.

Our Solution

How We Solved It

MediaPlus Digital worked on the website so it could win more food-related searches.

• Optimised key pages for the products and dishes customers search for.
• Improved titles, meta descriptions and headings to increase clicks from search results.
• Strengthened internal linking between popular pages.
• Published content around occasions and questions customers search for.
• Tracked organic performance monthly in GA4 and doubled down on growing pages.

SEO Results

Organic Performance

58,000+ Organic sessions in 6 months
26,753 → 32,264 Organic sessions, Q2 vs Q3 2026
73% Traffic share from organic search

In GA4, organic search delivered 58,532 of the website’s 80,088 sessions from April to September 2026. Comparing July–September with April–June, organic sessions grew from 26,753 to 32,264 (+21%) and total sessions from 36,701 to 43,894 (+20%). Monthly organic traffic stayed above 10,000 sessions from July onwards.

Key Takeaways

What We Learned

  1. Own your traffic

    With most visits coming from organic search, the brand depends less on paid ads and third-party platforms.

  2. Search demand for food is large

    Ranking for dishes and occasions brings in tens of thousands of visits every quarter.

  3. Keep building on what works

    Monthly reviews kept growing pages improving, pushing organic traffic above 10,000 sessions a month.

Why MediaPlus

Why Businesses Choose Us

We are a Singapore digital agency focused on one thing: measurable growth for your business.

Proven, Measurable Results

Real growth backed by data, like the numbers you just read. See more in our case studies.

PSG-Supported Agency

Eligible SMEs can claim up to 50% of project cost through the PSG grant.

Full-Service Team

Web design, SEO, ads, and content under one roof, so your whole digital strategy stays joined up.

Transparent Reporting

Clear, jargon-free reporting tied to the metrics that matter: traffic, leads, and revenue.

Ready to Grow Your Business?

Tell us about your business and goals, and we’ll show you where the biggest opportunities are.

  • Free, no-obligation consultation
  • PSG grant up to 50% for eligible SMEs
  • We reply within 1 business day

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