Cleaning Services SEO Case Study

Doubling organic clicks for a residential and commercial cleaning company

Cleaning Services SEO
Project Overview
Industry
Others
Services
Search Engine Optimisation (SEO), Technical SEO, Service Page Optimisation, Content Marketing, Search Console Monitoring
Results at a Glance

What We Achieved

+107% Organic clicks (6 months vs previous 6)
+140% Search impressions (6 months vs previous 6)
+199% Monthly clicks, Oct 2025 vs Sep 2026
4,639 Organic clicks in the last 6 months
The Challenge

What Was the Problem?

This Singapore cleaning company offers a wide range of services, from home and end-of-tenancy cleaning to office, commercial and post-renovation work. Each service attracts different customers searching for different terms.

The challenge was to make every service visible in search, so homeowners and businesses could find the right service page quickly, instead of relying on a handful of generic keywords.

Our Solution

How We Solved It

We ran an ongoing SEO programme that treated each cleaning service as its own search opportunity.

What we focused on

  • Service page optimisation: Clear, service-specific pages matched to how residential and commercial customers search.
  • Technical SEO: Fixing crawl and indexing issues so every service page could rank.
  • Content and internal linking: Supporting content that answers customers’ cleaning questions and links to the right service.
  • Monthly reporting: Search Console reviews to spot rising queries and pages to improve next.
SEO Results

Organic Performance

+107% Organic clicks
+140% Impressions

Comparing April to September 2026 with October 2025 to March 2026, organic clicks grew from 2,239 to 4,639 (+107%) and search impressions grew from 72,208 to 173,481 (+140%). Monthly clicks rose from 248 in October 2025 to 741 in September 2026 (+199%), and the average position held around the top 10 even as the site ranked for many more searches.

Key Takeaways

What We Learned

  1. Every service deserves its own search presence.

    Businesses with many services grow faster when each one is optimised for the way its customers search.

  2. Impressions lead, clicks follow.

    A big rise in impressions shows the site is ranking for more searches, which turns into more clicks as rankings firm up.

  3. Consistency compounds.

    Steady monthly SEO work built growth that kept climbing over the year.

Why MediaPlus

Why Businesses Choose Us

We are a Singapore digital agency focused on one thing: measurable growth for your business.

Proven, Measurable Results

Real growth backed by data, like the numbers you just read. See more in our case studies.

PSG-Supported Agency

Eligible SMEs can claim up to 50% of project cost through the PSG grant.

Full-Service Team

Web design, SEO, ads, and content under one roof, so your whole digital strategy stays joined up.

Transparent Reporting

Clear, jargon-free reporting tied to the metrics that matter: traffic, leads, and revenue.

Ready to Grow Your Business?

Tell us about your business and goals, and we’ll show you where the biggest opportunities are.

  • Free, no-obligation consultation
  • PSG grant up to 50% for eligible SMEs
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