Doubling organic clicks for a residential and commercial cleaning company
This Singapore cleaning company offers a wide range of services, from home and end-of-tenancy cleaning to office, commercial and post-renovation work. Each service attracts different customers searching for different terms.
The challenge was to make every service visible in search, so homeowners and businesses could find the right service page quickly, instead of relying on a handful of generic keywords.
We ran an ongoing SEO programme that treated each cleaning service as its own search opportunity.
What we focused on
Comparing April to September 2026 with October 2025 to March 2026, organic clicks grew from 2,239 to 4,639 (+107%) and search impressions grew from 72,208 to 173,481 (+140%). Monthly clicks rose from 248 in October 2025 to 741 in September 2026 (+199%), and the average position held around the top 10 even as the site ranked for many more searches.
Every service deserves its own search presence.
Businesses with many services grow faster when each one is optimised for the way its customers search.
Impressions lead, clicks follow.
A big rise in impressions shows the site is ranking for more searches, which turns into more clicks as rankings firm up.
Consistency compounds.
Steady monthly SEO work built growth that kept climbing over the year.
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