Home Improvement SEO Case Study: New Website

Reaching page one for core product searches within three months of launch

Home Improvement SEO for a New Website
Project Overview
Industry
Others
Services
Search Engine Optimisation (SEO), Website Launch SEO, On-Page Optimisation, Product Page Optimisation
Results at a Glance

What We Achieved

+392% Monthly organic clicks in 3 months
24.3 → 11.4 Average Google position
+130% Monthly search impressions
Top 5 Rankings for key product terms
The Challenge

What Was the Problem?

This Singapore business makes custom mosquito screens and pet-safe window mesh for homes. Its new website was launched with no search history, so it had to compete for product searches against established sellers from day one.

The goal was to get the new site found for the products customers actually search for, not just the brand name.

Our Solution

How We Solved It

We built SEO into the new website from launch, so it could start ranking as soon as Google indexed it.

What we focused on

  • Keyword-led site structure: Product and category pages organised around how homeowners search for screens and mesh.
  • On-page optimisation: Titles, headings and product descriptions tuned to each product’s main search terms.
  • Technical setup: Clean indexing, sitemaps and Search Console set up from day one.
  • Early monitoring: Weekly checks in the first months to spot quick wins and adjust pages.
SEO Results

Organic Performance

+392% Monthly organic clicks
11.4 Average position

Between July and September 2026, monthly organic clicks grew from 12 to 59 (+392%) and impressions grew from 758 to 1,743 (+130%). The average position improved from 24.3 to 11.4. Key product terms now rank on page one, including insect mesh (position 3.8), insect mesh for windows (4.8), mosquito net window (5.3), cat mesh (6.7) and window mesh Singapore (8.4).

Key Takeaways

What We Learned

  1. Start SEO before launch.

    Building SEO into a new website lets it start ranking as soon as it is indexed.

  2. Target product searches, not just your brand.

    Ranking for what customers search for brings in people who do not know your name yet.

  3. Watch closely in the early months.

    Frequent checks after launch reveal quick wins while rankings are still forming.

Why MediaPlus

Why Businesses Choose Us

We are a Singapore digital agency focused on one thing: measurable growth for your business.

Proven, Measurable Results

Real growth backed by data, like the numbers you just read. See more in our case studies.

PSG-Supported Agency

Eligible SMEs can claim up to 50% of project cost through the PSG grant.

Full-Service Team

Web design, SEO, ads, and content under one roof, so your whole digital strategy stays joined up.

Transparent Reporting

Clear, jargon-free reporting tied to the metrics that matter: traffic, leads, and revenue.

Ready to Grow Your Business?

Tell us about your business and goals, and we’ll show you where the biggest opportunities are.

  • Free, no-obligation consultation
  • PSG grant up to 50% for eligible SMEs
  • We reply within 1 business day

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