Growing monthly organic clicks by 330% in six months
This Singapore permanent residency consultancy works in a field where trust is everything. People researching PR spend weeks reading about eligibility, application status and what to do after a rejection before they speak to anyone.
The site was ranking on page two for many of these questions, so it was missing the people most likely to need help. The goal was to show up when applicants search, earn their trust with clear answers, and bring more of them to the consultancy.
We built an SEO content strategy around the real questions applicants type into Google, from checking an application status to understanding PR benefits and appeal options.
What we focused on
Comparing October 2025 with April 2026, monthly organic clicks grew from 322 to 1,386 (+330%) and monthly impressions grew from 41,932 to 205,606 (+390%). The average Google position improved from 12.9 to 8.7, moving many key pages from page two to page one.
The biggest gains came from guides answering application-status, PR-requirements and PR-benefits questions, several of which now rank in the top 10, with one reaching an average position of 3.9.
Answer the questions your customers already ask.
In high-trust services, people research for weeks. Clear, accurate answers bring them to your site long before they are ready to enquire.
Page two is a big opportunity.
Moving existing pages from page two to page one can multiply traffic without starting from scratch.
Connect content to services.
Internal links turn readers of informational guides into potential leads.
MediaPlus is a full-service digital agency in Singapore. Here are six of the services we use to help businesses across every industry grow online.
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Keep your site healthyGet found in AI search and answer engines. We optimise your content so it surfaces in ChatGPT, Google AI Overviews, and beyond.
Discover AI SEOHigh-intent paid search campaigns that capture buyers the moment they are ready, complementing your organic growth.
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