Website Design
GEO / SEO
Ads
Website Design
GEO / SEO
Ads
SEO and Google Ads for a home mobility specialist in Singapore: 62% more website leads in six months.
A Singapore provider of home mobility solutions, including stair lifts and stair chair lifts, depends on enquiries from families and caregivers who are researching options for an elderly or less mobile loved one. Enquiries arrive through phone calls, WhatsApp, email and website forms. The business wanted more of these enquiries from both its main website and a dedicated stair chair lift landing page, without simply paying more for every click.
MediaPlus Digital ran SEO and Google Ads together, with every enquiry type tracked as a lead in GA4.
• Set up conversion tracking for phone clicks, WhatsApp, email clicks and form submissions so Google Ads could optimise for real enquiries.
• Improved on-page SEO on the main service pages to grow organic visibility for mobility and stair lift searches.
• Built out Search campaigns around high-intent product searches and refined keywords and negatives over time.
• Expanded Display campaigns to reach caregivers and families researching mobility aids, sending traffic to the dedicated landing page.
• Kept the landing page focused on one action, with click-to-call, a short form and email placed throughout.
Comparing April to September 2026 with October 2025 to March 2026 in GA4, organic sessions on the main website grew from about 1,800 to about 2,370, and organic leads grew from 225 to 319.
On the stair chair lift landing page, leads rose from 346 to 754. Display traffic more than doubled (about 1,170 to 2,810 sessions) and Display leads rose from 110 to 445. Over the six months the page recorded 345 phone-call clicks, 297 form submissions and 112 email clicks.
Track every way customers enquire
Counting calls, WhatsApp, email and forms as leads gave the ad platform the right signal to optimise towards.
Display can drive real leads in considered purchases
Families research mobility aids over several visits. Display kept the brand in front of them and became the biggest source of growth on the landing page.
SEO and ads work better together
Organic leads grew 42% while paid search leads more than doubled, so growth did not depend on a single channel.
MediaPlus is a full-service digital agency in Singapore. Here are six of the services we use to help businesses across every industry grow online.
Fast, mobile-first websites built to convert and rank, with clean structure that gives your site a strong technical foundation.
See web designShopify and WooCommerce online stores designed to showcase products and turn browsers into buyers.
Build your storeOngoing updates, security, backups, and performance care that keep your website fast, safe, and always online.
Keep your site healthyGet found in AI search and answer engines. We optimise your content so it surfaces in ChatGPT, Google AI Overviews, and beyond.
Discover AI SEOHigh-intent paid search campaigns that capture buyers the moment they are ready, complementing your organic growth.
Explore Google AdsTargeted Facebook, Instagram, and TikTok ad campaigns that build brand awareness and drive measurable demand.
Explore social adsWe are a Singapore digital agency focused on one thing: measurable growth for your business.
Real growth backed by data, like the numbers you just read. See more in our case studies.
Eligible SMEs can claim up to 50% of project cost through the PSG grant.
Web design, SEO, ads, and content under one roof, so your whole digital strategy stays joined up.
Clear, jargon-free reporting tied to the metrics that matter: traffic, leads, and revenue.
Tell us about your business and goals, and we’ll show you where the biggest opportunities are.
How SEO made organic search the main growth engine for a Singapore F&B brand, with more than 58,000 organic visits in six months.
How SEO grew monthly organic search traffic by 245% in four months for a Singapore catering company with a newly launched website.
How SEO grew organic search leads by 63% for a Singapore roofing contractor, while overall website leads rose 34%.
Grab your free AI Visibility Audit to see if AI engines are recommending your services. 100% free, zero obligations.