Website Design
GEO / SEO
Ads
Website Design
GEO / SEO
Ads
Google Ads for a waterproofing contractor in Singapore: 95% more website leads in six months.
A Singapore waterproofing contractor serving homes and commercial properties gets most of its work from people with an urgent problem, such as a leaking roof, bathroom or wall. These customers usually call or message straight away. The business needed a steady flow of enquiries across the year and wanted to reach property owners before the leak became an emergency, not only at the moment of searching.
MediaPlus Digital restructured the Google Ads account around tracked enquiries and shifted growth towards Display.
• Tracked phone clicks, email clicks, WhatsApp and form submissions as leads in GA4 and Google Ads.
• Scaled Display campaigns to reach homeowners and property managers in Singapore with waterproofing and leak-repair messaging.
• Kept Search campaigns on high-intent repair keywords and tightened budgets where cost per lead rose.
• Made calling and messaging easy on mobile, where most urgent enquiries happen.
• Reviewed lead quality and channel mix regularly and moved budget to what produced enquiries.
Comparing April to September 2026 with October 2025 to March 2026 in GA4, total leads rose from 2,528 to 4,939 and sessions from about 13,800 to 19,900. Display sessions grew from about 5,160 to 10,020 and Display leads from 1,606 to 3,859. Paid Search leads fell in the same period as budget moved towards Display. Over the six months the site recorded 3,291 phone-call clicks, 1,098 email clicks, 400 form submissions and 150 WhatsApp clicks.
Reach customers before the emergency
Display put the brand in front of property owners before they needed urgent repairs, so they called when a leak appeared.
Follow the leads, not the channel
When Display produced more enquiries at a better rate, budget moved there, even though Search had been the traditional choice.
Make contact effortless on mobile
Most leads were phone calls. Clear click-to-call and messaging options turned visits into enquiries.
MediaPlus is a full-service digital agency in Singapore. Here are six of the services we use to help businesses across every industry grow online.
Fast, mobile-first websites built to convert and rank, with clean structure that gives your site a strong technical foundation.
See web designShopify and WooCommerce online stores designed to showcase products and turn browsers into buyers.
Build your storeOngoing updates, security, backups, and performance care that keep your website fast, safe, and always online.
Keep your site healthyGet found in AI search and answer engines. We optimise your content so it surfaces in ChatGPT, Google AI Overviews, and beyond.
Discover AI SEOHigh-intent paid search campaigns that capture buyers the moment they are ready, complementing your organic growth.
Explore Google AdsTargeted Facebook, Instagram, and TikTok ad campaigns that build brand awareness and drive measurable demand.
Explore social adsWe are a Singapore digital agency focused on one thing: measurable growth for your business.
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