Singapore partners with Mastercard to boost tourism

SG and Mastercard will work together for a marketing campaign.

The Singapore Tourism Board partnered with Mastercard for the campaign titled Rediscover Priceless Singapore.

They aim to boost domestic tourism and to promote selected local Singapore brands.

Two audience segments making up more than half of local Mastercard cardholders—families and young professionals—are targeted by this campaign. Domestic spending by families holds steady, with around 30% of spending going towards dining, retail, attractions, and accommodation strategies. Professionals, meanwhile, saw a growth in spending by 14%, with around 30% going towards dining, retail, and accommodation categories.

Through these insights, the partnership resulted in 16 experiences across these categories with passion brands, such as gin from the Brass Lion Distillery, or Ginger Garden Tea from the Straits Preserve. Over 100 deals will also make up the wide range of Priceless Specials.

“We are delighted to team up with Mastercard to support Singapore brands and help locals reconnect with their family and friends. The pandemic has transformed human relationships on many levels, and we hope these exclusive experiences, based on real data and insights, will encourage all of us to rediscover our city safely—and create priceless moments with our loved ones,” said Lyennete Pang, Assistant Chief Executive (Marketing Group), Singapore Tourism Board.

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