38% of consumers will spend 20% more on brands that offer conversational messaging

Amongst messaging apps, Singaporeans prefer Whatsapp to engage with brands.

With close to four in 10 consumers willing to spend 20% more on brands that offer conversational messaging, the feature has already become a “must-have” for brands wanting to expand their reach in Singapore.

In addition, customer engagement platform Twilio found that six in 10 said they will make purchases directly through a conversational messaging app.

Conversational messaging apps’ popularity draws from Singaporeans wanting to talk to human agents rather than bots (71%).
.
As per the survey, Whatsapp is the most preferred messaging app of Singaporeans, with 72% saying they would purchase over the platform.

Singaporeans also want to engage with brands through Facebook Messenger (40%) and Instagram (30%).

Follow the link for more news on

Conversational commerce

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia