Artificial Intelligence

AI is now part of how research, content, design and routine tasks get done. Learning to brief it clearly, check what it produces and build it into your workflow can help you get results you can rely on rather than generic output.

The Skills That Make AI Useful at Work

Explore the capabilities that can help you stay effective as responsibilities, tools and ways of working evolve.

01

Prompting & AI Literacy

Give AI clear instructions and relevant context, then refine the output until it is accurate, on-brand and ready to use.

02

AI for Content & Creative Work

Use AI to research, write, design visuals and produce video while keeping the work to a professional standard.

03

AI Agents & Automation

Map recurring work, set up AI agents for suitable tasks and keep a person reviewing what goes out.

Practical Courses to Take Your Skills Further

From writing better prompts to building your own AI agent, explore courses that match how far you want to take AI in your role.

New

Claude Agentic

Personal AI agent setup • Skills creation • Plugins & Connectors setup • Scheduled Tasks • Output evaluation

ChatGPT Work

Personal AI agent setup • Instruction design • Source configuration • Output quality control • Adoption planning

Popular

Prompt Engineering

Prompt frameworks • Prompt refinement • AI-assisted market research • Brand-aligned content creation • Ethical AI use

Generative AI

Generative AI tools • Prompt engineering • Market research • Content strategy • AI output evaluation

Top Rated

Agentic AI

Workflow Mapping • AI tool evaluation • Automation planning • AI recommendations • Responsible AI adoption

AI in Design

Visual hierarchy & composition • Design asset capture • AI image prompting • Image manipulation • Layout design

AI in Videography

AI-assisted storyboarding • Visual storytelling • Image prompting • AI video generation

COURSE GUIDANCE

Not Sure Where to Start?

Start with the part of your work that slows you down most. Tell us what you are handling now, and we will help you compare the most relevant courses.

What Could Change in Your Day-to-Day Work

The right course should make a difference beyond the classroom. Depending on where you begin, here is how the learning could show up in your work.

Turn data, reports and customer feedback into clear insights that help you decide what to do next.
Automate recurring research, reports and follow-ups with AI agents, while you review what goes out.
Research markets and competitors, brainstorm campaign ideas and turn the strongest into visuals or short videos.
Plan and schedule content, updates and routine tasks so recurring work keeps moving without manual chasing.

Explore Related Roles

You handle business development alongside marketing, operations and other parts of running a business.
You develop content that informs, engages or inspires an audience.
You focus mainly on supporting, retaining and growing relationships with existing clients.
You identify new opportunities, build business relationships and turn promising conversations into growth.

FAQs

The bootcamps focus on Claude Cowork and ChatGPT Work, while the other courses cover a range of generative AI, design and video tools. The emphasis is on methods you can carry to any tool, so your skills still apply as platforms change.

Each course teaches habits that outlast any single platform, such as briefing AI clearly and checking its output before you rely on it. Course content is also updated as the tools evolve, so what you learn reflects how AI is used now.

No. The courses are designed for non-technical professionals and focus on applying AI in everyday work rather than coding. In the Claude Agentic and ChatGPT Work bootcamps, you build a working AI agent without writing code.

Start with Generative AI or Prompt Engineering if you want stronger everyday results from AI, and AI in Design or AI in Videography for visual work. Choose Agentic AI, or the Claude Cowork and ChatGPT Work bootcamps, if you want AI to take on recurring tasks. See how we recommend choosing your first AI course.

Funding support may be available to eligible individuals and organisations. Eligibility, claimable amounts and validity periods vary by course and learner profile. The Claude Cowork and ChatGPT Work bootcamps are not eligible for course funding. Refer to the latest course page or speak with OOm Institute before making a decision based on funding.

Applicable WSQ courses may award a WSQ Statement of Attainment and an OOm Institute certificate when attendance, assessment and other course requirements are met. You can also earn the Practitioner Certificate in Generative AI or Certified Specialist in Advanced AI-Powered Media.

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