GEO/SEO Specialist
GEO/SEO specialists make sure a brand shows up wherever people search, from Google results to the answers given by AI search engines. Explore courses centred on AI search visibility, so your brand gets mentioned, cited and recommended while you keep proving what search brings in.
Do These Challenges Sound Familiar?
Ranking on page one is no longer the whole picture. More people now ask AI search engines for answers, so the job is making sure your brand appears in those answers, measuring the impact and keeping up as AI search changes.
Your Brand Is Missing from AI Answers
When people ask ChatGPT, Gemini or Google’s AI Overviews about your category, competitors get mentioned and your brand does not. Traffic falls even when rankings hold.
AI Visibility Is Hard to Measure
Rankings and organic traffic are easy to report. How often AI search engines mention your brand, and how that affects enquiries and sales, is much harder to show.
Analysis Is Rebuilt by Hand
Keyword research, site audits and content briefs start from scratch for every page, and AI search adds prompts and citations to track. Little time is left to work out which changes will make the biggest difference.
Courses to Build Your AI Search Visibility
Each course below addresses one of the challenges above. Start with the one closest to the work in front of you. You do not need to take them in any particular order.
COURSE GUIDANCE
Not Sure Where to Start?
Start with the part of your work that slows you down most. Tell us what you are handling now, and we will help you compare the most relevant courses.
What Could Change in Your Day-to-Day Work
The right course should make a difference beyond the classroom. Depending on where you begin, here is how the learning could show up in your work.
Explore Related Roles
FAQs
Do I need technical SEO experience to start?
No. The courses suit in-house marketers, agency specialists and business owners who manage their own website, as well as people moving into search from content or marketing roles.
Individual courses may have their own entry requirements, so check the relevant course page before registering.
What is the difference between GEO and SEO?
SEO (Search Engine Optimisation) helps your pages rank in traditional search results. GEO (Generative Engine Optimisation) helps your content get picked up and cited when people ask AI tools such as ChatGPT, Perplexity or Google’s AI Overviews a question. Much of the groundwork overlaps, which is why the GEO and SEO course covers both together.
How do I get my brand mentioned in AI search results?
AI search engines tend to cite sources that are clear, accurate and consistently referenced across the web. That means well-structured pages that answer real questions, a consistent brand presence on trusted sites and content that is easy to quote. The GEO and SEO course looks at how to build this, and the analytics course helps you see what is working.
How can AI help with day-to-day SEO work?
AI can help you analyse keyword lists, compare competitor pages, spot patterns in site data and draft content briefs far faster than by hand. The Agentic AI course and the Claude Cowork and ChatGPT Work bootcamps show you how to put this into practice, while you stay responsible for checking the findings and deciding what to change.
Can I get funding for these courses?
Eligible individuals and organisations may qualify for funding support. Claimable amounts and validity periods depend on the course and your learner profile, so check the latest course page or ask OOm Institute before making plans around funding.
Do these courses come with a certificate?
Applicable WSQ courses may award a WSQ Statement of Attainment and an OOm Institute certificate when attendance, assessment and other course requirements are met. The GEO and SEO and Google Analytics 4 courses also count towards the Practitioner Certificate in Digital Marketing.
