Performance Marketer
Performance marketers run paid campaigns across search and social, managing budgets, testing ads and measuring every result against a clear target. Explore training that helps you lower acquisition costs, see which channels drive conversions and use AI to find what the numbers are telling you.
Do These Challenges Sound Familiar?
Launching a campaign is the easy part. The pressure comes from attracting the right leads, knowing where budget should go and finding time to keep testing and improving.
Leads Come In, but Not the Right Ones
Campaigns bring in plenty of leads, yet few are a good fit or go on to buy. Raising the budget only brings in more of the same.
It Is Unclear Where Budget Should Go
Google Ads, Meta and your analytics each report different conversion numbers. Without a clear view of which channel is working, budget decisions come down to gut feel.
No Time to Test and Improve
Pulling reports, checking performance and writing new ad variations take hours every week. Little time is left to dig into the data or run proper A/B tests.
Courses to Improve Your Marketing Campaign Returns
Each course below addresses one of the challenges above. Start with the one closest to the work in front of you. You do not need to take them in any particular order.
COURSE GUIDANCE
Not Sure Where to Start?
Start with the part of your work that slows you down most. Tell us what you are handling now, and we will help you compare the most relevant courses.
What Could Change in Your Day-to-Day Work
The right course should make a difference beyond the classroom. Depending on where you begin, here is how the learning could show up in your work.
Explore Related Roles
FAQs
Do I need to manage a large ad budget to benefit?
No. The courses suit anyone running paid campaigns, from in-house marketers and agency specialists to business owners managing their own ads, as well as people moving into performance marketing from other marketing roles.
Individual courses may have their own entry requirements, so check the relevant course page before registering.
Which ad platforms do the courses cover?
The campaign course is built around Google Ads, and the social media course looks at reaching and engaging audiences on the major social platforms. Google Analytics 4 then brings the results together in one place. Check each course outline for the exact platforms covered.
How can I tell which channel deserves more budget?
Start by tracking conversions properly and comparing every channel against the same goal, instead of relying on each platform’s own reporting. The Google Analytics 4 course shows you how to read that data and see where spend is working, so budget decisions rest on evidence.
How can AI help with campaign optimisation?
AI can help you review search terms, group audiences, spot shifts in performance and draft new ad variations far faster than by hand. The Agentic AI course and the Claude Agentic and ChatGPT Work bootcamps show you how to put this into practice, while you stay responsible for checking the findings, following platform ad policies and deciding what to change.
Are these courses eligible for funding?
Funding support may apply to eligible individuals and organisations. Claimable amounts and validity periods vary by course and learner profile, so confirm the latest details on the course page or with OOm Institute before you register.
What certification do these courses offer?
Applicable WSQ courses may award a WSQ Statement of Attainment and an OOm Institute certificate when attendance, assessment and other course requirements are met. The Google marketing campaign, Google Analytics 4 and social media courses also count towards the Practitioner Certificate in Digital Marketing.
