Practitioner Certificate in Digital Marketing
Seasoned & expert trainers
Hands-on from day one
Relevant & applicable
Build Your Own Certificate Pathway
Complete 1 Core Module and 2 Electives to earn the Practitioner Certificate in Digital Marketing.
Measurement & Performance
Google Analytics 4
Understand which metrics matter and turn data into actionable insights
Skills You Will Gain
- Set up GA4 tracking that grows with your business
- Track the events and conversions that matter most
- Segment your audience for better targeting
- Build reports that answer real business questions
- Turn GA4 insights into clear optimisation actions
Search & Customer Acquisition
GEO & SEO
Appear in front of your target audience with proven SEO/GEO strategies
Skills You Will Gain
- Find the right keywords for SEO and AI Search
- Optimise content for AI-driven search
- Build website authority through off-page SEO
- Fix technical issues that affect search visibility
- Use search data to refine SEO & GEO strategies
Google Marketing
Reach potential customers without overspending and grow your ROAS
Skills You Will Gain
- Set up Google Ads campaigns with confidence
- Write ad copy that attracts the right clicks
- Segment audiences with greater precision
- Track and interpret ad performance effectively
- Optimise campaigns through A/B testing
Content & Audience Engagement
Affiliate Marketing
Master campaign data insights for higher sales on social commerce platforms
Skills You Will Gain
- Analyse sales and campaign data
- Execute social commerce campaigns
- Monitor and optimise campaign performance
- Apply trend and behavioural insights
- Select suitable online advertising methods
Short-Form Video
Increase engagement and drive sales with impactful short-form videos
Skills You Will Gain
- Build an audience-aligned social media profile
- Create short-form videos that attract and convert
- Engage your audience safely and professionally
- Analyse performance data to refine your content
- Manage content with CMS and platform tools
Social Media Marketing
Perform smarter competitor analysis, budgeting, and planning to convert your audience
Skills You Will Gain
- Master social media campaign strategy and planning
- Execute campaigns within scope and budget
- Monitor campaign progress and competitor activity
- Gather feedback and evaluate campaign performance
- Create post-campaign insights and recommendations
A Certificate for Every Step You Complete
You receive a course certificate for every module you complete, so your progress counts from the first class.
Finish all three and you will be awarded a Practitioner Certificate in Digital Marketing certification, which tells an employer you can plan, launch and measure campaigns across the whole funnel.
Practitioner Certificate in Digital Marketing
Awarded when 1 Core and 2 Elective modules are completed
OOm Institute Completion Certificate
One for each module you complete, issued by OOm Institute
WSQ Statement of Attainment
A WSQ Statement of Attainment from SkillsFuture Singapore, where applicable, where applicable
Hear From Our Learners
Our Instagram grew from 70 to 4.4k followers after I applied what I learnt! The Short Form Video course was very practical, from writing better captions to reaching the right audience.
Jun Kai
I expected the course to be challenging, but it turned out quite manageable. The trainer guided us step by step through setting up our Claude agent. If you want to automate your work and learn more about Claude, Claude Agentic bootcamp is worth it.
Peter
The Claude Agentic Bootcamp was very hands-on. I built my own AI agents and real dashboards for scenarios I actually face at work. As I move into a marketing role, it’s made me so much more efficient.
Elizabeth
With no AI background, I learnt to write better prompts and create videos from scratch in a structured way. Highly recommended for anyone who wants to level up their AI and video skills!
WanYing
Take the plunge and invest in yourself. The AI training helped me with my job search, interviews and in securing my dream role in the airline industry.
Irwan
I learned how to use AI tools to create engaging videos more quickly and efficiently. The course gave me practical skills and the flexibility to produce video content anytime, anywhere.
Bob
The course has given me practical ways to apply generative AI to my event business, helping me create content more efficiently, improve my workflow and achieve better business results.
Gary
I learned how to plan and create short-form videos that capture attention and encourage action. I’m now applying these strategies to market my curtains and blinds business and support its growth.
Jovina
The Prompt Engineering Course teaches me how to make use of tools so that I can be more efficient in developing the content strategies.
Louise
The SEO Course helped us understand how to optimise our content across different platforms, not just our website but also YouTube and social media.
Ayodya
The course has definitely boosted my efficiency because it helped me analyse data better, faster. It can also produce output in a very formatted way. I used to have problems with finding the appropriate pictures or graphic that I need and now I can generate the graphics on my own, based on the prompts that I have learnt.
Joe
MicroCare Asia Pte Ltd
Before I attend the course, we don’t really have a clear direction on our content strategy. The knowledge that Martin taught us, using storyboard and framework, that really gave me inspiration and helped us to have a proper plan.
Sarah
The trainer provided us with tools and tricks on how to kickstart your Google Ads journey. He also shared some AI tools which you can use to help you to create Google ads. That will definitely save us a lot of time in trying to craft out our ad copy.
Kelvin
Rachel brought a different framework for creating ad content that really reach our target market well. Learning how to create better content that’s more useful, more user friendly, more digestible for our audience is incredibly helpful.
Jarrad
Global Financial Consultants
FAQs
Do I have to take all three modules consecutively?
No. You can take the modules in any order and at your own pace. The Practitioner Certificate in Digital Marketing is awarded once all three are complete.
Can I swap an elective after I start?
Yes, as long as you have not attended that elective yet. Speak to your course advisor and we will update your pathway.
Who qualifies for up to 70% funding?
Singapore Citizens aged 40 and above and employees of SMEs typically receive the highest funding. Singaporeans and PRs aged 21 and above receive baseline funding. If you are an employer, our guide to training grants for employers covers the other support your company can claim.
Can I use SkillsFuture Credit?
Yes. SkillsFuture Credit can be used to pay the nett fee after funding for eligible Singaporeans.
Can my company enrol a team of employees?
Yes. Companies can send employees through these modules with up to 70% SkillsFuture support for SMEs. OOm Institute also runs corporate training for teams, so speak to us about scheduling a run for your organisation.
Do I need prior marketing experience?
No. The modules start from fundamentals and build up to hands-on practice, so newcomers and experienced marketers both leave with something they can use.