Digital Marketing
The Skills Behind Campaigns That Perform
Explore the capabilities that can help you stay effective as responsibilities, tools and ways of working evolve.
Search & AI Visibility
Get found on Google and in AI-generated answers with content built around real searches, and run ads that use AI-driven optimisation.
AI-Assisted Content & Social
Use AI to research audiences and draft brand-aligned content, then plan social and short-form video campaigns that turn followers into enquiries.
Analytics & Automation
Track the journey from first click to conversion, use AI-driven insights to spot trends, and automate recurring reporting.
Practical Courses to Take Your Skills Further
From getting found on search to measuring what converts, explore courses that cover each stage of how customers discover and choose you.
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COURSE GUIDANCE
Not Sure Where to Start?
Start with the part of your work that slows you down most. Tell us what you are handling now, and we will help you compare the most relevant courses.
What Could Change in Your Day-to-Day Work
The right course should make a difference beyond the classroom. Depending on where you begin, here is how the learning could show up in your work.
Explore Related Roles
FAQs
What is the difference between GEO and SEO?
SEO helps your pages rank in search results, while GEO (generative engine optimisation) helps your content get cited in AI-generated answers from tools like ChatGPT and Google’s AI Overviews. The GEO & SEO course covers both, since buyers now search in both places.
Can these courses help a small business without a marketing team?
Yes. The courses suit business owners who handle their own marketing, with a focus on campaigns you can plan, run and measure yourself. Starting with the one channel that matters most to your customers usually brings clearer results than spreading effort across all of them.
Do I need prior marketing experience?
Not necessarily. The courses suit both working marketers and people taking on digital marketing for the first time, with a focus on practical application. Check the individual course page for any entry requirements.
Which Digital Marketing course should I start with?
Start with GEO & SEO or Google Marketing if you want to be found on search, and Social Media Marketing, Content Marketing or Short-Form Video to grow an audience. Choose Affiliate Marketing to drive sales through social commerce, and Google Analytics 4 to measure it all. See our Digital Marketers’ Resource.
Are funding options available?
Funding support may be available to eligible individuals and organisations. Eligibility, claimable amounts and validity periods vary by course and learner profile. Refer to the latest course page or speak with OOm Institute before making a decision based on funding.
Will I receive a certificate?
Applicable WSQ courses may award a WSQ Statement of Attainment and an OOm Institute certificate when attendance, assessment and other course requirements are met. You can also earn the Practitioner Certificate in Digital Marketing or the Specialist Certificate in Social Commerce & Affiliate Marketing.
