Photography & Videography

Brands and businesses now need a steady stream of photos and video, often produced in-house and on a tight timeline. Knowing how to shoot, edit and use AI in your workflow can help you create visuals people stop for without a full production team.

The Skills Behind Visuals People Remember

Explore the capabilities that can help you stay effective as responsibilities, tools and ways of working evolve.

01

Shooting & Composition

Use camera settings, framing and light to capture product, portrait and action shots that look professional, even on a smartphone.

02

Video Storytelling

Plan storyboards and short-form videos that hold attention and carry a clear message from the first second.

03

AI-Assisted Production

Generate scenes, images and avatars with AI, then combine and edit them into polished videos and visuals.

Practical Courses to Take Your Skills Further

From capturing better shots on your phone to producing video with AI, explore courses that build each stage of visual content creation.

New

AI in Design

Visual hierarchy & composition • Design asset capture • AI image prompting • Image manipulation • Layout design

AI in Videography

AI-assisted storyboarding • Visual storytelling • Image prompting • AI video generation

Popular

Short-Form Video

Audience-aligned profiles • Short-form storytelling • Audience engagement • Content performance analysis

Mobile Photography

Camera settings • Composition & framing • Lighting techniques • Portrait & action photography • Mobile photo editing

Top Rated

Social Media Marketing

Campaign planning • Audience targeting • Budgeting & scheduling • Ad performance tracking • Campaign optimisation

Prompt Engineering

Prompt frameworks • Prompt refinement • AI-assisted market research • Brand-aligned content creation • Ethical AI use

Generative AI

Generative AI tools • Prompt engineering • Market research • Content strategy • AI output evaluation

COURSE GUIDANCE

Not Sure Where to Start?

Start with the part of your work that slows you down most. Tell us what you are handling now, and we will help you compare the most relevant courses.

What Could Change in Your Day-to-Day Work

The right course should make a difference beyond the classroom. Depending on where you begin, here is how the learning could show up in your work.

Shoot product and event photos in-house that are ready to publish without a professional crew.
Turn one idea into a storyboard, then into short-form videos sized for each platform.
Produce video scenes, voiceovers and avatars with AI when filming is not practical.
Plan content around what your audience engages with, and track which visuals perform best.

Explore Related Roles

You develop content that informs, engages or inspires an audience.

FAQs

No. Our Mobile Photography course is built around smartphone photography, covering camera settings, composition, lighting and editing on your phone. The other courses focus on planning, storytelling and AI tools rather than expensive equipment.

AI can generate scenes, motion, voice and avatars that work well for social content, explainers and concept videos. AI in Videography shows you how to plan the storyboard first, then combine and edit AI-generated clips into a finished video.

The skills apply to platforms such as TikTok, Instagram Reels and YouTube Shorts, covering audience-aligned profiles, short-form storytelling and how to read content performance.

It depends on whether you want more control when you shoot or faster editing afterwards. Our top picks for mobile photography apps on Android and iOS compare popular options for both.

Funding support may be available to eligible individuals and organisations. Eligibility, claimable amounts and validity periods vary by course and learner profile. Refer to the latest course page or speak with OOm Institute before making a decision based on funding.

Applicable WSQ courses may award a WSQ Statement of Attainment and an OOm Institute certificate when attendance, assessment and other course requirements are met. You can also earn the Certified Specialist in (Advanced) AI-Powered Media.

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