Entrepreneur
Entrepreneurs handle business development alongside marketing, operations and everything else involved in running a business. Explore practical training to help you attract customers on a lean budget, use AI to understand how the business is performing and lead a growing team with confidence.
Do These Challenges Sound Familiar?
Starting a business takes courage. Keeping it growing means finding customers without a big budget, stepping back from tasks only you seem able to do and building a team you can rely on.
Customers Cannot Find You
Customers search on Google before they buy, and your business rarely shows up. Ad money gets spent without a clear sense of what it brings back.
You Are Doing Every Job Yourself
Marketing, sales, admin and operations all land on your desk. Most of the week goes into running the business, leaving little time to step back and see how it is performing.
Growing the Team Feels Risky
Hiring your first staff means delegating, setting expectations and handling problems you used to solve alone. Getting it wrong costs time, money and morale.
Courses to Scale Your Business Effectively
Each course below addresses one of the challenges above. Start with the one closest to the work in front of you. You do not need to take them in any particular order.
COURSE GUIDANCE
Not Sure Where to Start?
Start with the part of your work that slows you down most. Tell us what you are handling now, and we will help you compare the most relevant courses.
What Could Change in Your Day-to-Day Work
The right course should make a difference beyond the classroom. Depending on where you begin, here is how the learning could show up in your work.
Explore Related Roles
FAQs
Are these courses suitable if I am just starting out?
Yes. The courses suit first-time founders, established business owners and solopreneurs alike, as well as professionals planning to start a business of their own.
Individual courses may have their own entry requirements, so check the relevant course page before registering.
Which course should I take first as a business owner?
Start with whatever is holding the business back most. If customers cannot find you, begin with the Google marketing campaign or social media course. If you are stretched across too many tasks, start with agentic AI to see what can be automated, or one of the AI bootcamps to get clearer insight from your business data. If you are hiring, people management is a good place to begin.
How can AI help me run the business?
The Agentic AI course helps you look at how your business runs and identify which tasks can be automated. The Claude Cowork and ChatGPT Work bootcamps show you how to use AI to analyse sales and operations data, prepare performance reports and pull out insights you can act on. You stay responsible for checking the output and making the final decisions.
Is Google Ads worth it for a small business?
It can be, when campaigns are built around the right keywords, a clear budget and a way to track results. Search ads reach people who are already looking for what you offer, which makes the spend easier to justify. The Google marketing campaign course looks at how to plan, launch and measure campaigns so you can see what each dollar brings back.
Can my company claim funding for these courses?
Eligible individuals and organisations, including SMEs, may be able to receive funding support. Claimable amounts and validity periods vary by course and learner profile, so check the latest course page or speak with OOm Institute before you register.
Do I get a certificate at the end?
Applicable WSQ courses may award a WSQ Statement of Attainment and an OOm Institute certificate when attendance, assessment and other course requirements are met. The exact certification differs by course, so check the individual course page before registering.
